The primary target audience that we have aimed our media product at is:
- People of ages 17-30.
- Both genders – we originally thought it would appeal to males more as it is stereotypically a ‘male genre.’ However after we conducted our audience screening, the feedback that we received was positive from both gender and the majority of males and females said they would watch the rest of the films.
- Of all ethnicities, but mainly British audiences as it is more familiar to them.
We chose this range because we believe the film will appeal to a younger audience as they can relate to the main character and the themes and topics of the film as they are recent and modern (Iraq War.)
From audience research, we discovered that younger generations of people tended to like psychological thrillers and intriguing plots, and we therefore decided to base our age around this similarity in interests and therefore draw on what they know. This was also proven in our audience screening of 15-17 year olds where the majority were interested in the film.
At the start we believed the audience may have been slightly older, however as our plot progressed and we began to make changes, such as making the protagonist an ex soldier, we changed it as we think it will appeal to this core audience more which was proven in the feedback at the audience screening.
Our secondary audience is:
- Both genders aged 16-35.
- We chose this wider audience as we believe anyone with interests in the theme of our film would be interested at these ages and of any gender – people interested in war-themed films, but this is with a twist (attracting niche audience). Also people that have actually participated in the war (majority men.)
- We also believe our film could appeal to families as it has an interesting storyline and all generations of people would understand it.
No comments:
Post a Comment